Joaihú Chocolate Launch
Joaihú is a tree-to-bar cacao company crafting premium single-origin chocolate in Bahia, Brazil. The company is built to be everything the cacao industry isn't: honest, fair, sustainable. I was the Creative Director, Writer and Field Producer bringing to life the brand film, social video, and brand photography using a flexible production plan that could be executed with a skeleton crew. The campaign launched the brand in the US and has to 21 grocery stores stocking Joaihú.
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